SMS marketing is a form of digital marketing where businesses use text messages to promote their products or services. SMS stands for Short Message Service, which is a protocol used for sending and receiving text messages on mobile devices.
SMS marketing can be an effective way for businesses to reach their customers directly on their mobile phones. By sending short and concise messages, businesses can inform customers about their latest offers, promotions, events, and other updates.
To get started with SMS marketing, businesses can use SMS marketing software or services that allow them to send bulk text messages to their customers. They can also use SMS keywords and short codes to encourage customers to opt-in to their SMS campaigns and receive regular updates.
However, it's important for businesses to obtain explicit consent from customers before sending them SMS messages, as unsolicited text messages can be seen as spam and may result in legal consequences. Additionally, businesses should keep their messages relevant, timely, and valuable to their customers to avoid being perceived as intrusive or annoying.
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