WordPress: WordPress is an open-source content management system (CMS) that powers over 40% of all websites on the internet. It's user-friendly and customizable with a vast selection of themes and plugins available.

Wix: Wix is a cloud-based website builder that allows users to create websites using drag-and-drop tools. It's popular for it's ease of use and extensive library of templates.

Squarespace: Squarespace is a website builder that offers a wide range of customizable templates and features, including e-commerce functionality.

Shopify: Shopify is a popular e-commerce platform that allows users to create and manage online stores. It's user-friendly and comes with a wide range of e-commerce features.

Joomla: Joomla is an open-source CMS that's similar to WordPress but has a steeper learning curve. It's popular for it's scalability and flexibility.

Drupal: Drupal is another open-source CMS thats known for it's security and scalability. It's more complex than WordPress and Joomla, but its also more powerful.

The choice of platform depends on the specific needs of the website, the level of technical expertise of the user, and the budget available.